Friday, March 28, 2008
USP
Lamy is one of the leading writing instrument manufacturers in Germany, a family run company which has remained young and independent even though it has a long tradition. Lamy is not only the market leader in Germany but has also become one of the main brands of writing instruments in the world. Its products have a special position world wide.
Lamy a famous brand from Germany. A brand which works with technology and innovative design for writing instruments. The collection are ie. Lamy 2000, Safari, Dialog, Lamy's writing instrument has four writing mode : fountain pen, ballpen, rollerball pen and pencil. Specially the ballpen, the refill writes real smooth, a comfortable writer and you can rely on the pen.
Lamy will be introducing a new color of AL Star pen - Raspberry! Haven't seen it, but it sounds delightful. Availability expected in Summer 2008.
Aluminum through and through. Comes with a translucent gray plastic front section along with a flexible clip made of spring brass wire. Smooth writing nibs in a wide range of point sizes. Everything you love about the Safari in a step up from the normal plastic cap and barrel.
Banner Advertising
Doublemint chewing gum
This Banner describe about Doublemint chewing gum. This is Thai Advertising from http://kosanathai.com/tvcupdated/view_tvc.asp?GID=1&TVCID=29021&ad=Doublemint Explain about enjoy the refreshing taste of Doublemint gum, with the unique, minty flavor, better mint taste , naturally and artificially flavored, a wonderful gum to freshen up your breath. Enjoy the improved taste of Wrigley's Doublemint gum.
Double Mint Chewing Gum advertisement. This is very attractive to audience in Thailand because have a Super star in Thailand who is showing and enjoy the refreshing breath.
Autobiography Advertising
MAYBELLINE New York
Every woman is one of a kind. Each has her own sense of style , each possesses a beauty that is unique. Welcome to our community of uniquely beautiful women. Learn from each other as well as Maybelline's certified panel of experts the secrets that will bring out the beauty in you.
Maybelline Water Shine 3D Color Pearls
Your lips regain volume with Water Shine 3D Color Pearls! Formulated with 3D Color Pearl Shine Beads, enriched lipstick smooth your lip and create a 3D contour. Unique Jelly Clear Formula provides intense coverage or translucent shades for an irresistible hint of color. The innovative ingredient – Moisture Veil adds sparkle & charm to your lips, while keeping the shining effect long-lasting.
Perceptual Map
This perceptual map Compaq Labtop, Compare between price and quality. Mallika Niyomdecha
Definition of word
Definition
Viral marketing
Viral marketing refer to marketing techniques that use preexisting social networks to produce increases in brand awareness or to achieve other marketing objectives through self replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word of mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.
Buzz markerting
Buzz marketing is a viral marketing technique that attempts to make each encounter with a consumer appear to be a unique, spontaneous personal exchange of information instead of a calculated marketing pitch choreographed by a professional advertiser. Historically, buzz marketing campaigns have been designed to be very theatrical in nature. The advertiser reveals information about the product or service to only a few "knowing" people in the target audience. By purposely seeking out on one conversations with those who heavily influence their peers, buzz marketers create a sophisticated word of mouth campaign where consumers are flattered to be included in the elite group of those "in the know" and willingly spread the word to their friends and colleagues.
Podcasting
A podcast is like a radio show. However, instead of being broadcast live, a podcast is recorded and then distributed over the internet, so that can listen to it whenever please. There are thousands of podcasts available, ranging from general interest entertainment shows to those which focus on specific topics e.g. computers,music and education.
WOMM
WOMM is the tool that every single member of your organization can use to advance the mission of the organization. It is not reserved for the "marketing and communications" folks. It is not the sole domain of the customer service team. It is the one thing that crosses all organizational lines because we all talk to other people co-workers, neighbors, friends and family, customers and the general public. The key to using WOM as part of your communications strategy is to help each person present a clear, integrity filled message each time they communicate with others.
Widget
A web widget is a portable chunk of code that can be installed and executed within any separate HTML based web page by an end user without requiring additional compilation. They are derived from the idea of code reuse. Other terms used to describe web widgets including: gadget, badge, module, capsule, snippet, mini and flake. Web widgets often but not always use DHTML, JavaScript, or Adobe Flash.
Trackback
Trackback is one of three types of Linkbacks, methods for Web authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking, and so referring, to their articles. Some weblog software programs, such as Wordpress, Movable Type, Typo and Community Server, support automatic pingbacks where all the links in a published article can be pinged when the article is published. The term is used colloquially for any kind of Linkback.
Mashup
Mashup is a web application that combines data from more than one source into a single integrated tool, an example is the use of cartographic data from Google Maps to add location information to real estate data from Craigslist, thereby creating a new and distinct web service that was not originally provided by either source.
Tag
A tag is a (relevant) keyword or term associated with or assigned to a piece of information (a picture, a geographic map, a blog entry, a video clip etc.), thus describing the item and enabling keyword based classification and search of information.
Digg
Digg is a community based news article popularity website. It combines social bookmarking, blogging, and syndication with a form of non hierarchical, democratic editorial control.
SMO
Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is a form of search engine marketing.
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